PUREBR
AI
N
.ai
Overview
Clients
Growth
Retention
Revenue
Referral
Expansion
Engagement
Forecasting
Operations
Alerts
Integrations
Goals
Goals & KPIs
Overview
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Admin
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Admin
⭐ North Star Metric
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Weekly Active ACIVs
Goal: — WAA · —
Total Users (All-Time)
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Paying Users
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Monthly Signups
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MoM
Activation Rate
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+3.1pp
D30 Retention
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+2.4pp
MRR
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MoM
Monthly Churn
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MoM
LTV / CAC
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Healthy
DAU
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+6.2%
ARR
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MoM
New Signups Trend
Daily
Weekly
Monthly
Yearly
Compare Period
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0
Jan
Feb
Mar
Apr
May
W1 Jun
W2 Jun
Now
This period
Prior period
Total:
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signups · Δ vs prior:
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Signups by Tier
Total:
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Tier
Users
% of Total
Unit Price
MRR
Total Revenue
Alerts
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Analyzing…